It’s no mystery that the WeChat messaging platform has grown to be massive in China, boasting almost a thousand million month-to-month energetic customers who're integrating WeChat into their normal lives.
Digital entrepreneurs and e-tailers working in China ought to significantly keep in mind incorporating WeChat into their advertising and promoting strategies.
Here are Five reasons to start using WeChat
- WeChat has a big user-base. As per Statista’s count in Q2 2017, WeChat had 963 million monthly active users, that can provide entrepreneurs the ability to attain a huge ready-made on-line audience. China’s netizens use WeChat for socializing and sharing content and to pay for bills, order food, make bookings, plan trips, and shop items.
- China’s netizens spend hours on WeChat. The figures from China Internet Watch suggest that half of WeChat customers spend 1½ hours+ on WeChat every day, and approximately one-third spend 4 hours or more a day on the app! Part of the purpose for this could be WeChat’s ‘walled garden’ approach – which permits customers to interact in lots of special on-line activities with out exiting the app.
- Its unpaid official account service. It costs nothing to register an official WeChat account whilst providing a global opportunity for brand merchandising and e-trade.
- Advertising features. WeChat gives a range of marketing and advertising options and the possibility to broaden focused advertising primarily based on location and interests beyond behaviours.
- China’s love of all-things-cellular. Netizens in China use their smartphones even more now! Recent KPMG studies indicate that 90+ percent of on-line customers in China have used their cellular gadgets to buy items and services.
- Easy payments. WeChat has evolved its very own fee structures that make it fast, handy and smooth to pay for items and services. It has additionally been increasing its cellular price offerings overseas – which might be very handy for travelers.
Tips for putting in place e-commerce on WeChat
Here are 4 brief recommendations for the way to set up and operate on WeChat.
- Register an official WeChat account. Official accounts are available for businesses and organizations to set up and use on WeChat. There are two kinds available for marketers – service accounts and subscription accounts. Service accounts can publish as much as 4 messages per month, whilst subscription accounts can send one message per day to followers.
- Set up a WeChat store. A WeChat store permits clients to shop and pay on WeChat with out leaving the app. There are numerous varieties of on-line shops available, a number of which can be free to set up and use whilst others require a subscription.
- Integrate WeChat’s fee structures. WeChat’s fee structures inclusive of WeChat Wallet make it brief and clean for shoppers to pay with out the use of credit cards or wanting to visit an external app for payment.
- Consider WeChat mini-programs. WeChat released mini-programs in advance in 2017. The characteristic permits developers to create scaled-down variations of apps that absorb significantly much less space and which customers can access without having to install them or exit WeChat.
Get expert digital marketing assistance
If you're inquisitive about setting up an e-commerce store on WeChat, or you would love help with some other issue of digital advertising in China, get in contact with our bilingual advertising team.